Nurturing Pets, Nourishing the Planet.
Unleashing a Greener Pawprint – Where Compassionate Care Meets Sustainable Living.
Our philosophy is simple: provide high-quality, eco-friendly pet solutions that benefit our pets, their humans, and the planet. We’re dedicated to offering products and services that uphold these values, ensuring a positive impact on the environment while enhancing the lives of pets.
Meet the team
Rafik Semaan
Founder
Meet Rafik, our visionary founder, who passionately merges eco-conscious living with holistic pet care, leading the charge toward a more sustainable and compassionate world for pets.
Eliot Hayes
Senior Author
Meet Eliot, a seasoned veterinarian, who expertly blends traditional and alternative medicine, offering readers a holistic approach to pet health and eco-friendly care.
Nora Quin
Senior Author
Meet Nora, with her deep understanding of animal behavior, she offers unique, compassionate guidance for nurturing the well-being of pets through eco-conscious care.
Grant Emerson
Chief Editor
Meet Grant, an environmental scientist, who passionately advocates for sustainable pet ownership, focusing on eco-friendly products and practices to reduce our carbon pawprint.
Sophie Vega
Senior Author
Meet Sophie, a talented journalist, who captivates readers with in-depth Q&A sessions and feature articles, shedding light on the human side of pet care.
Miles Dalton
Senior Author
Meet Miles, a renowned pet nutritionist, who emphasizes the importance of organic diets in enhancing pet health, backed by thorough scientific research.